Pinktober month – International Breast Cancer Awareness month. NEUBODI Bra Drive is back, and it’s time to bin your unwanted bras at their “Bra Banks”!
NEUBODI Bra Drive – “DONATE. SUPPORT. RECYCLE”
Neubodi, a Malaysian lingerie specialist brand officially launched its month-long “DONATE. SUPPORT. RECYCLE” Bra Drive campaign which will run until 5 November, in conjunction with the International Breast Cancer Awareness month.
Drop-off unwanted or used bras in our “Bra Banks” at any Neubodi stores nationwide and we will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras
The partnership between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi aims to increase public awareness that breast cancer is ‘gender blind’, and promote the importance of self-examination and early detection while raising funds for BCWA’s “Hospital Angels” programme
Funds are raised via Neubodi’s “Pedal Forward” cycling convoy that concluded this morning, and exclusive sales from its GO PINK collection during this launch weekend at 1 Utama Shopping Centre’s Ground Floor – Highstreet Concourse
The launch event was attended by celebrities like Amber Chia, Agnes Wang, Carrie Lee, Jan Chia, Lavin Seow and Thanuja Ananthan, and public figures such as Puan Sri Dato’ Akmal who is also the Patron for Non-Communicable diseases, Alvin Lim – Malaysia’s first national paralympic handcyclist and two-time gold medallist and fashion designer Key Ng. Some of these personalities participated in the Pedal Forward cycle too. Neubodi’s public awareness programme, ending this weekend, is a family-affair with other event partners and mall tenants hosting activities range from flash mobs to makeover sessions to handicraft-making to push-pin art, conservation talks and photo booths.
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