SAH Malaysia! | Showcases The Most Viral Mi MAGGI ® Creations

Congratulations to MAGGI® for becoming the No. 1 choice for Malaysians. The truly MAGGI ® SAH Malaysia!

Introduced in Malaysia in 1971, Mi MAGGI ® has since been a Malaysian favorite, from a hearty bowl of MAGGI ® Soup noodles at home to a plate of MAGGI ® Mi Goreng at the restaurant.

The Most Viral Mi MAGGI ® Creations

In conjunction with its 51st anniversary this year, MAGGI® celebrated its annual MAGGI ® SAH Malaysia! with the Grand Finale and On-Ground Fiesta at the Malaysia Tourism Center.

Through this campaign, they created a travelogue hosted by ambassador Sheila Rusly and MAGGI ® Cukup Rasa Ambassador, Datin Paduka Eina Azman and Maggi Pedas Giler Ambassador MK K-Clique, they tracked down 12 local warung and captured their viral MAGGI recipes.

MAGGI® SAH Malaysia! culminated with two cook-offs – ResipiKu KreaktifKu (food operators category) and ResipiKu DuniaKu (consumers category).

The winners were:

ResipiKu KreatifKu:

  1. Ying Ying Café, MAGGI® Tomyam Seafood
  2. Ganesh Curry House, MAGGI® Udang Ori
  3. Chiffonade, Wattan MAGGI®

ResipiKu DuniaKu:

  • Asmahani Mohamed, Botok Botok MAGGI®
  • Faradilla Eamy Jaar, Sotong Sumbat Bakar MAGGI® Kuah Percik Bersambal
  • Norsalina Jalaludin, Manok Pansoh MAGGI®

MAGGI ® Honorary Plaques

maggi sah

At the event today, honorary plaques were also accorded to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalizing the food operators’ businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.   

maggi sah

For more information about the MAGGI® SAH Malaysia! campaign, please visit or or MAGGI® Facebook page at

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