Star Serve


It was honored to witness the newly crowned of the Heineken® Star Serve Bartender Finals 2019 at S’mores, Jaya One.

The Perfect Serve only can be seen during Heineken® Star Serve Bartender Finals 2019

Star Serve

During the event, there were eight of Malaysia’s finest bartenders go head-to-head to prove their mastery of the perfect serve

The eight finalists who represented their cities are as follows:
– Evans Yenebal Alex from The Beer Factory Summerton, Penang
– Jack Loh from Maze Eatery and Bar, Ipoh
– John Michael N Tecson from The Beer Factory Bandar Puteri, Petaling Jaya
– Nicklaus Amor P Gabudao from Three Stooges Bistro, Jaya One, Kuala Lumpur
– Teng Tin Tau from La Premiur, Tun Aminah, Johor Bahru
– Tambak Eko Prananda Tarigan from The Beer Factory, Malacca
– Sharon Tan Shwu Wha from Hilton Hotel, Kuching
– Julio Jeremy Joachim from Tamu Bar, Kota Kinabalu.

The rise to stardom and the recognition that comes with being the best-of-the-best is no easy feat – perseverance and dedication are required to hone the art of a perfectly served Heineken®.
Heineken® Star Serve is a program under Heineken Malaysia Berhad’s
(HEINEKEN Malaysia) Star Academy, aimed at training bartenders to deliver the perfect serve of Heineken® every time.

“HEINEKEN Malaysia’s Star Academy prides itself on ensuring that consumers get to experience the full Heineken® quality and experience, from brewing to consumption. This rigorous training program ensures that Heineken® fans receive a world-class serving no matter where they are. To refine the art of the perfect serve is a skill that only true ‘star’ bartenders can deliver,” said Vasily Baranov, Sales Director of HEINEKEN Malaysia.

Now in its sixth year running, Draught Masters and Heineken® Star Serve professional trainers took a trip through Malaysia to teach the Heineken® Star Serve pouring ritual. Covering eight cities, over 600 bartenders were trained. This journey saw the competition whittled down to the eight finalists who battled for the crown at the Heineken® Star Serve Bartender Finals 2019.

Star Serve

Jack Loh from Maze Eatery and Bar, Ipoh emerged victoriously, won the title of the best Heineken® bartender in the nation and will represent Malaysia at the Heineken® Global Bartender Finals in an all-expense-paid trip in Amsterdam

“This truly is a dream come true to be recognized in my craft. It has been a once-in-a-lifetime experience to have been part of Heineken® Star Serve, and of course, to represent Malaysia in the Global Bartender Finals in Amsterdam. I know this is only the beginning!” said Jack.

The Heineken® Star Serve pouring ritual involves five steps: rinse, pour, skim, check and serve. These five steps are what sets Heineken® apart from other beers, ensuring bartenders from around the world deliver a premium Heineken® draught beer every time, no matter where you are. Mastery of the ritual, however, is not enough to guarantee the top spot at the Heineken® Star Serve Bartender Finals. Personality and charisma are vital in achieving the Star Factor that makes a bartender stand out from the crowd.

During theHeineken® Star Serve National Final 2019, everyone has the opportunity to learn how to pour our own perfect serve. It was not as easy as we thought.

For more information on Heineken®, log on to or follow Heineken® on Instagram @HeinekenMY or Facebook/HeinekenMYS.

About Heineken Malaysia

Heineken Malaysia Berhad HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company
brews, markets and distributes:

  • The World’s No. 1 international premium beer Heineken®
  • The great taste of Heineken® with zero alcohol Heineken® 0.0
  • The World-acclaimed iconic Asian beer Tiger Beer
  • The crystal-cold filtered beer Tiger Crystal
  • The World’s No. 1 stout Guinness
  • The World’s No. 1 cider Strongbow Apple Ciders
  • The New Zealand inspired cider Apple Fox Cider
  • The all-time local favorite Anchor Smooth
  • The premium Irish ale Kilkenny
  • The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on-demand, within 60 minutes or as scheduled. Drinkies also offer freshly tapped draught beer to cater to home parties and other events including weddings and corporate dinners. For inquiries, call 012-2818888.

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

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