“Puas-Puas Puasa” (“Happy Fasting”) with California Raisins, an event held at Hotel Royale Chulan Kuala Lumpur with Malaysian mainstream and social media influencers. This event featured California Raisins’ tasty and nutritious role for the imminent holy Ramadan month.
Why California Raisins
According to Mr. Richard Lieu, the RAC’s Trade Promotions Director for Southeast Asia – California Raisins are a healthy snack, compared with other snack foods. California Raisins are also a very versatile ingredient and can inspire a wide repertoire of dishes.
Being a consumer, health-conscious has become the main concern, especially in this Puasa month. A great ideal to consume during Sahoor and Break Fasting as they are ready-to-eat, tasty and healthy.
Nur Affizza binti Azmi, TV personality and a busy mother herself, demonstrated how she prepared fast and easy recipe during the fasting month.
The recipes were California Raisin Sweet & Sour Donuts, Puas Smoothie, and Tom Yum Chicken Angel Hair Pasta.
Some key benefits of California Raisins include:
- Naturally sweet and do not contain added sugar
- Fat- and cholesterol-free and naturally low in sodium
- They are a source of potassium (an important electrolyte that aids in muscle, cardiovascular and nervous system function)
- They are also a source of fiber concentrated nutrients
- Known to contain phytonutrients that suppress the growth of oral bacteria associated with cavities and gum disease
About the Raisin Administrative Committee (RAC):
The Raisin Administrative Committee is a non-profit organization led by 47 growers, packers and a public member. The RAC is directly overseen by the United States Department of Agriculture (USDA) and was created in 1949 as a result of the Agricultural Marketing Agreement Act of 1937.
RAC’s headquarters is in downtown Fresno, California. It collects and distributes delivery data weekly and shipment data monthly, publishes an annual report of industry statistics and policies, actively and directly markets into 18 foreign nations, and collaborates with the USDA’s Agricultural Marketing Service.
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